Every empty court is a message you never sent.

Cuchilla Connect is a CRM and marketing automation platform built specifically for padel and racket clubs. We connect to your booking system (Playtomic or Matchpoint), pull in your player data in real time, and give you the tools to communicate, automate and grow the club from one place. Think of it as the layer that sits on top of your booking system and turns raw data into revenue.

Playtomic and Matchpoint are good booking systems, and that is exactly what they are. Neither tells you who is about to leave your club, which players have not booked in 30 days, or how to fill an empty slot tonight. Cuchilla Connect does not replace your booking system. It integrates with it and adds the CRM, the automation, the WhatsApp messaging and the reporting on top.

Not difficult. On the Growth and Professional plans we handle onboarding together with you: we connect Playtomic or Matchpoint, set up your WhatsApp Business account, import your player database and configure the first automations. Most clubs are fully live within one session. After that the platform runs itself.

Plans scale with the size of your club, so have a look at the pricing section above. To put it in perspective: if the platform fills two empty court slots a week that would otherwise have stayed empty, it has already paid for itself several times over. Clubs on the platform today report recovering considerably more than that through birthday campaigns and fill the court automations alone.

Yes. Every club starts with 14 days free, including up to 2,000 emails, so you can run a real campaign rather than just look around. Connect Playtomic or Matchpoint, import your players and send for real. Pick a plan when the 14 days are up and everything you built stays exactly where it is.

Yes, and it is one of the most useful things we do. We are an approved Meta Business Partner, so you get a fully verified WhatsApp Business account built into the platform. Send manual campaigns, automated sequences, or let an automation send a personalised message the moment a court slot opens up or a player goes quiet. No more blasting a WhatsApp group: targeted, automated and GDPR compliant.

All data is hosted in the EU, encrypted at rest and in transit, and we work under a full Data Processing Agreement with every customer. Opt in and opt out management is built in across every channel. The data is yours and you can export or delete it at any time.

Belai is a data analyst sitting on your own numbers. Ask it how last month went, when your courts sit empty, or which players are about to drop off, and it pulls the real figures, tells you whether that is good or bad against your own history, and ends with two or three things worth doing and where in Cuchilla to do them. It reads and advises. It does not send anything and it does not change anything, so nothing happens until you do it. Belai is in beta on the Professional plan and answers in Dutch or English.

The clubs that gain the most are usually the ones that assume they are too small for it. If you have more than 300 players in Playtomic or Matchpoint, you have a player base worth talking to, and right now you are probably not reaching it. The Starter plan exists for clubs that want to begin properly without a large investment.

Monthly subscriptions can be cancelled at any time, with no notice period and no cancellation fee. Annual plans are billed once a year at a discounted rate and carry a 12 month commitment. If you would rather spread that same discounted rate over monthly payments, the Annual paid monthly option does that, but its 12 month commitment cannot be ended early: you can only choose not to renew once the year is up. Your data stays yours and can be exported at any time.

Start your 14 day trial, or book a 30 minute demo first. We will connect to your Playtomic or Matchpoint, pull in your real player data and show you what Cuchilla Connect looks like for your club specifically. No generic slides, no pressure, just your own data in our platform.