Automations

Automations that fill your courts

Set them up once. They keep working while you get on with running the club.

The work nobody has time for

Every club knows what it should be doing. Someone should notice that a regular stopped coming. Someone should message the right players when a court frees up on a Tuesday evening. Someone should follow up with the player who came once and never came back.

In practice nobody has the time, and so it does not happen. An automation is simply that job, written down once and then handled for you every time the situation comes up again.

How an automation works

  1. 1

    Something happens

    A booking is made, a booking is cancelled, a player hits thirty days without playing, a birthday comes round. That is the trigger.

  2. 2

    The platform checks who it applies to

    Conditions narrow it down to the right players. Spend, how often they play, when they play, whether they have consented to be messaged.

  3. 3

    A message goes out

    Email or WhatsApp, written once, personalised per player, sent at the moment it is actually useful.

  4. 4

    You see what it did

    Opens, replies, and the bookings that came back from it, so you know which automations earn their keep.

The automations clubs run most

Fill an empty court

A booking is cancelled and the slot goes straight to the players most likely to take it, while there is still time to sell it.

Win back a quiet player

Someone who used to play every week has not booked in a month. They hear from the club before they are gone for good.

Welcome a new member

A first booking starts a short sequence that gets a new player into a second and third visit instead of a single one.

Birthday offer

An offer goes out on the day, every time, without anyone at the club having to keep track of dates.

Peak and off peak targeting

Campaigns can look at when a player actually plays, so an off peak offer reaches the people who can use it.

Custom automations

On Professional, automations are built around how your club runs rather than around a fixed template.

What you get on each plan

Starter comes with four standard automations, which is enough to cover the basics of retention and filling courts. Growth raises that to eight and adds WhatsApp, so the same automation can reach a player by email or on WhatsApp, whichever suits the message.

Professional removes the limit entirely and adds custom automations, team permissions, and open match alerts. That is the plan for clubs that want the platform shaped around how they work rather than the other way round.

See which automations fit your club

Book a demo and we walk through your player data together, then set up the automations that make sense for you.