Cuchilla Connect for Playtomic clubs
Your booking system already knows who stopped playing. This is how you do something about it.
Playtomic fills slots. It does not grow your club.
Playtomic is a good booking system, and that is exactly what it is. It takes the reservation and it handles the payment. It does not tell you which of your players has quietly not booked in a month, which ones are worth winning back, or how to sell a court that just opened for tonight.
Cuchilla Connect does not replace Playtomic and does not compete with it. It connects to your account, reads your club data as it changes, and adds the layer Playtomic was never built to be: a CRM, marketing automation, WhatsApp, and an AI assistant that can act on any of it.
What comes across from Playtomic
Player profiles
Every player in your Playtomic account, with contact details and the consent state that decides whether you may message them.
Booking history
Who played, when, and how often. This is what makes a quiet player visible before they drift away for good.
Spend per player
What each player is actually worth to the club, so a campaign can target the people who justify the effort.
Cancellations
Slots that opened up, which is the trigger behind fill court campaigns that go out while the slot can still be sold.
Live segments
Segments rebuild themselves as bookings arrive. A list of players who went quiet is never a stale export.
Club analytics
Occupancy and retention across your courts, in one dashboard rather than a spreadsheet you maintain by hand.
What you can do once it is connected
The moment your booking data is in, it becomes something you can act on. Players who have not booked in 30 days become a segment, and that segment becomes a win back campaign that runs itself. A cancelled court becomes an alert to the players most likely to take it. A birthday becomes an offer that goes out without anyone remembering to send it.
You can ask the AI assistant which players spent over a certain amount last year and have gone quiet since, and it will help you build that segment and put a campaign together. It runs when you say so, not before.
Every plan includes player management, segmentation, and email campaigns. WhatsApp and lead capture forms come in on Growth. Custom automations, team permissions, and open match alerts come in on Professional.
Connecting your club
- 1
Connect your Playtomic account
You authorise the connection once from the integrations screen. No export files, no manual upload.
- 2
Your player base loads in
Profiles, bookings, and spend come across and keep refreshing on their own from that point on.
- 3
We set up your first automations with you
On the Growth and Professional plans onboarding is done together with our team. Most clubs are live within one session.
- 4
The platform runs itself
Campaigns fire on triggers you chose. You check the dashboard when you want to, not because you have to.
What it looked like for one club
Figures reported by Padel Mate Club, which runs two clubs in Amsterdam, after moving to Cuchilla Connect.
See it running on your own Playtomic data
Book a demo and we connect to your account, pull in your real player base, and show you what your club looks like inside the platform.