Cuchilla Connect for Matchpoint clubs
Your booking system already knows who stopped playing. This is how you do something about it.
Matchpoint fills slots. It does not grow your club.
Matchpoint handles the reservation and the payment, and it does that job well. What it does not do is tell you which of your players has quietly stopped booking, which of them are worth winning back, or how to sell a court that just came free for tonight.
Cuchilla Connect connects to your Matchpoint account, reads your club data as it changes, and adds the layer a booking system was never meant to be: a CRM, marketing automation, WhatsApp, and an AI assistant that can act on any of it on your command.
What comes across from Matchpoint
Player profiles
Every player in your Matchpoint account, with contact details and the consent state that decides whether you may message them.
Booking history
Who played, when, and how often, so a player going quiet is something you notice while you can still act.
Spend per player
What each player is actually worth to the club, so your campaigns can start with the people who matter most.
Cancellations
Slots that opened up, which is the trigger behind fill court campaigns that go out while the slot can still be sold.
Live segments
Segments rebuild themselves as bookings arrive, so you are never working from an export that went stale last week.
Club analytics
Occupancy and retention across your courts, in one dashboard instead of a spreadsheet somebody has to maintain.
What you can do once it is connected
Once the data is in, it becomes something you can act on. Players who have not booked in 30 days become a segment, and that segment becomes a win back campaign that runs on its own. A cancelled court becomes an alert to the players most likely to take it. A birthday becomes an offer that goes out without anyone having to remember it.
Every plan includes player management, segmentation, and email campaigns. WhatsApp and lead capture forms arrive on Growth. Custom automations, team permissions, and open match alerts arrive on Professional.
Connecting your club
- 1
Connect your Matchpoint account
You authorise the connection once from the integrations screen. No export files, no manual upload.
- 2
Your player base loads in
Profiles, bookings, and spend come across and keep refreshing on their own from that point on.
- 3
We set up your first automations with you
On the Growth and Professional plans onboarding is done together with our team. Most clubs are live within one session.
- 4
The platform runs itself
Campaigns fire on the triggers you chose, and you check the dashboard when it suits you.
See it running on your own Matchpoint data
Book a demo and we connect to your account, pull in your real player base, and show you what your club looks like inside the platform.