Cuchilla Connect is an AI-powered CRM and marketing automation platform built specifically for padel and racket clubs. We connect directly to your booking system (Playtomic e.g.) account, pull in all your player data in real-time, and give you the tools to communicate, automate, and grow your club — all from one place. Think of it as the intelligence layer that sits on top of your booking system and turns raw data into revenue.

Not difficult at all. On our Intermediate and Professional plans, we handle the entire onboarding together with you. We connect Playtomic, set up your WhatsApp Business account, import your player database, and configure your first automations. Most clubs are fully live within one session. After that, the platform runs itself.

Yes — and this is one of the most powerful things we do. We're an approved Meta Business Partner, which means you get a fully verified WhatsApp Business account integrated directly into the platform. You can send manual campaigns, automated sequences, and even let AI trigger personalised messages when a court slot opens up or a player goes quiet. No more manual blasting to a WhatsApp group — targeted, automated, and GDPR-compliant.

The AI in Cuchilla acts as an assistant that helps you interpret your data, execute tasks, and set up campaigns based on what it finds — but always on your command. For example: you can ask "which players haven't booked in 30 days and spent more than €200 last year?" and the AI will identify that segment, suggest a re-engagement campaign, and set it up for you. You decide whether it runs. It reads your data, draws conclusions, and acts when you say so.

Monthly subscriptions can be cancelled with one month's notice — no long-term lock-in, no cancellation fees. Annual plans carry a 12-month commitment but come with a better rate. Your data remains yours and can be exported at any time.

Playtomic is a great booking system, but it's exactly that: a booking system. It doesn't tell you who is about to leave your club, which players haven't booked in 30 days, or how to fill empty slots automatically. Cuchilla Connect doesn't replace Playtomic — we actually integrate perfectly with it and make it drastically more powerful by adding a CRM, automation, WhatsApp messaging, and AI on top.

We offer flexible plans depending on club size and needs — check the pricing section above for details. To put it in perspective: if the platform fills just 2 empty court slots per week that would otherwise stay empty, it pays for itself multiple times over. Our current club partners report recovering significantly more revenue than that through automated birthday campaigns and fill-court automations alone. Average payback period: under one month.

Absolutely. All data is hosted in the EU, encrypted at rest and in transit, and we operate under a full Data Processing Agreement (DPA) with every customer. The platform includes built-in opt-in/opt-out management across all channels. You own your data entirely and can export or delete it at any time.

The clubs that benefit most are exactly the ones that think they're "too small" for this. If you have more than 300 players on Playtomic, you have a player base worth communicating with — and right now you're probably not reaching them. Our Starter plan is designed specifically for clubs that want to start smart without a big investment.

The fastest way is to create a free account or to book a 20-minute demo. We'll connect to your Playtomic, pull in your actual player data, and show you exactly what Cuchilla looks like for your club specifically. No generic slides. No pressure. Just a real look at your data through our platform.